Time to feel alive as never before.
Today‘s world is overflowing with influences, choices, and distractions. Being true to yourself? Harder than ever. But what if being true to ourselves was the simplest secret to happiness and feeling truly alive? BRITA spoke to 6,500 people across Europe to uncover what’s holding us back from being true to ourselves.
Our message: it’s time to stop pretending – and start living what truly makes us feel alive.
Being ourselves isn’t always easy.
In a polarised and crisis-ridden society, many young Europeans don’t show their true selves. Social pressure, fear of rejection and low self-confidence create a cycle of conformity – amplified by social media and unrealistic expectations.
We asked 6,500 Europeans:
What's holding us back from being real?
We perceive authenticity more as a risk than an opportunity.
The fact that so many people feel safer wearing a mask in their everyday environments – even around those closest to them – shows how deeply the fear of judgement and rejection shapes our social interactions.
We asked 6,500 Europeans:
In which areas of your life have you deliberately chosen not to be genuine and authentic?
We feel happiest when we can be truly ourselves.
Even if we don’t always manage to live authentically in every moment – deep down, we know how much it matters. For a new generation across Europe, authenticity isn’t just a buzzword. It’s the key to feeling good, real and truly alive.
We asked 6,500 Europeans:
Why is it important to be authentic?
We express who we are through what moves us.
Moments when we feel genuine and authentic are deeply personal. They often happen when we’re doing something that truly speaks to our inner needs. And it’s not always the big, dramatic experiences – more often, it’s the little moments. Moments when we are in the here and now.
We asked 6,500 Europeans:
What helps you express your personality the most?
Our Motto:
Drink better. Do better.
To feel alive as never before.
Drink better. Do better.
A promise that goes beyond hydration – it’s about fuelling a life that feels alive as never before in every aspect. We want to motivate people to listen to their true needs while being authentic and genuine. Because authenticity is the key to personal well-being and to a better, more sustainable world for everyone. So, let’s raise a glass full of the meaningful and take a big sip into the future of a better you and a better world.
-
Balanced
Energy starts from within. BRITA helps you stay clear and focused on what truly matters. Being well hydrated means being good to yourself – because with the best hydration, you become the best version of yourself. Thinking clearly and focusing on what truly matters brings out the authentic, genuine you.
-
Active
BRITA keeps you fit and hydrated for everything life throws at you. Hydration is the key to unlocking your full potential – fuel your body, refresh your mind and keep moving forward. Start sipping your way to an active life fuelled by the high of hydration at its best.
-
Green
Sustainability begins with small choices that make a big impact. BRITA helps you take care of the planet’s health while staying refreshed. Every refill, every bottle saved, every mindful sip brings us one step closer to a cleaner future. Discover the feeling of sustainable hydration and make plastic bottles history. Click here to see the Sustainability Report.
-
Together
Life is best when shared. BRITA creates moments that bring people closer – because connection starts with the little things, like raising a glass together. We enable experiences that connect you with others. Let’s raise a glass to togetherness. Because every sip of life is better when shared.
